What's the secret of Perfect Diary's hit in China market?

As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s success? Is Perfect Diary’s successful private traffic strategy suitable for all other brands? How KOL campaign influences brand marketing in short-term and long-term? This quick Q&A from our founder, Miro Li and Daxue consulting will answer your questions.


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