Miro LiDec 16, 20201 minIs private traffic really suitable for you?Private traffic is a super hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
Miro LiDec 9, 20201 minWhat's the secret of Perfect Diary's hit in China market?As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
Miro LiDec 3, 20201 minThe secret of success that emerging C-Beauty brands didn't tell youOur founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...
Miro LiSep 15, 20201 minPodcast with China Business CastOur founder @Miro Li was invited by @China Business Cast to record a podcast on the topic of social commerce in China. China Business...
Miro LiSep 4, 20202 minCHINA SPEED Episode 06: BEYOND MARKETING: The Future of Social Impact Brands in ChinaHow to build a social impact brand in China from scratch? “In the early stages with limited budget, you can build community speaking.”...
Miro LiAug 7, 20201 minCHINA SPEED Episode 05: How can foreign brands reach Chinese consumers through Fintech?On 6th Aug, we are excited to have Yassine Regragui on our CHINA SPEED Live to discuss how can Fintech help foreign brands to reach...
Miro LiJul 17, 20202 minCHINA SPEED Episode 04: Indie brands' secret of success in ChinaOn 16th July, we are honored to welcome Julian Reis, the founder of SuperOrdinary, to share with us his insights about bringing...
Miro LiJul 3, 20201 minCHINA SPEED Episode 03: Insider Tips from a Gen Z Influencer and EntrepreneurOn 2nd July we are pleaed to talk to Lei Wen, an influencer who has 320k followers on RED (Xiaohongshu). In this episode Lei share with...
Miro LiJun 12, 20201 minDaxue Talks: How has COVID-19 affected China’s e-commerce industry and China market?The episode of “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting has been published! Coronavirus...
Miro LiJun 11, 20202 minCHINA SPEED Episode 02: The Future of Travel Retail after COVID-19On 10 June, we talked with business development director Stephie Yang from Jessica’s Secret on the topic “The Future of Travel Retail...
Miro LiMay 29, 20201 minDaxue Talks: How COVID-19 influences brands and users’ behaviors on Bilibili?The 2nd episode of the “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting is here! Bilibili, as a...
Miro LiMay 20, 20201 minDaxue Talks: User behaviors and how brands react on XiaoHongShu during and after COVID-19Miro Li was invited by Daxue Consulting to record a series of talk about digital marketing during COVID-19 crisis. This episode will...
Miro LiApr 3, 20203 minWHAT IS RED/XIAOHONGSHU?For further exploration on RED/XIAOHONGSHU: RED GUIDE V2.0 For online course about RED/XIAOHONGSHU: XIAOHONGSHU 101 As of Jul. 2019,...
Miro LiApr 3, 20203 minXIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATIONJust one month before 2020, RED/Xiaohongshu announced they will launch a content producer plan and add e-commerce live streaming feature...
Olivia PlotnickApr 1, 20204 minWhy No One is Reading Your WeChat ArticlesNewrank recently published a report on China Social Media that shows only 3% of WeChat articles are getting more than 10,000 views. Let...
Olivia PlotnickApr 1, 20205 min6 Ways to Get More WeChat FollowersWhat are the biggest challenges running a WeChat Official Account? Getting more followers — is the first thing I hear people say. Why do...
Olivia PlotnickApr 1, 20209 minWhat marketers can learn from how brands in China responded to CoronavirusWhat you can learn from how Brands in China Responded to Coronavirus What’s the right thing to do or say in a situation that has spiraled...
Miro LiApr 1, 20203 minBILIBILI's Commercialization - 2020 Will be an Important YearRecently Xiaohongshu decided to add e-commerce live streaming, making a lot of loyal users worried that commercialization may damage the...
Miro LiApr 1, 20202 minBilibili - One of the Most Popular Video Sharing Platform among Chinese Gen ZAs one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009 with mainly...