Is private traffic really suitable for you?
Private traffic is a super hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
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Miro Li
- Dec 10, 2020
- 1 min
What's the secret of Perfect Diary's hit in China market?
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
Miro Li
- Dec 3, 2020
- 1 min
The secret of success that emerging C-Beauty brands didn't tell you
Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...
Miro Li
- Sep 15, 2020
- 1 min
Podcast with China Business Cast
Our founder @Miro Li was invited by @China Business Cast to record a podcast on the topic of social commerce in China. China Business...
Miro Li
- Sep 4, 2020
- 2 min
CHINA SPEED Episode 06: BEYOND MARKETING: The Future of Social Impact Brands in China
How to build a social impact brand in China from scratch? “In the early stages with limited budget, you can build community speaking.”...
Miro Li
- Aug 7, 2020
- 1 min
CHINA SPEED Episode 05: How can foreign brands reach Chinese consumers through Fintech?
On 6th Aug, we are excited to have Yassine Regragui on our CHINA SPEED Live to discuss how can Fintech help foreign brands to reach...
Miro Li
- Jul 17, 2020
- 2 min
CHINA SPEED Episode 04: Indie brands' secret of success in China
On 16th July, we are honored to welcome Julian Reis, the founder of SuperOrdinary, to share with us his insights about bringing...
Miro Li
- Jul 3, 2020
- 1 min
CHINA SPEED Episode 03: Insider Tips from a Gen Z Influencer and Entrepreneur
On 2nd July we are pleaed to talk to Lei Wen, an influencer who has 320k followers on RED (Xiaohongshu). In this episode Lei share with...
Miro Li
- Jun 12, 2020
- 1 min
Daxue Talks: How has COVID-19 affected China’s e-commerce industry and China market?
The episode of “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting has been published! Coronavirus...
Miro Li
- Jun 11, 2020
- 2 min
CHINA SPEED Episode 02: The Future of Travel Retail after COVID-19
On 10 June, we talked with business development director Stephie Yang from Jessica’s Secret on the topic “The Future of Travel Retail...
Miro Li
- May 29, 2020
- 1 min
Daxue Talks: How COVID-19 influences brands and users’ behaviors on Bilibili?
The 2nd episode of the “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting is here! Bilibili, as a...
Miro Li
- May 20, 2020
- 1 min
Daxue Talks: User behaviors and how brands react on XiaoHongShu during and after COVID-19
Miro Li was invited by Daxue Consulting to record a series of talk about digital marketing during COVID-19 crisis. This episode will...
Miro Li
- Apr 3, 2020
- 3 min
WHAT IS RED/XIAOHONGSHU?
For further exploration on RED/XIAOHONGSHU: RED GUIDE V2.0 For online course about RED/XIAOHONGSHU: XIAOHONGSHU 101 As of Jul. 2019,...
Miro Li
- Apr 3, 2020
- 3 min
XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Just one month before 2020, RED/Xiaohongshu announced they will launch a content producer plan and add e-commerce live streaming feature...
Olivia Plotnick
- Apr 1, 2020
- 4 min
Why No One is Reading Your WeChat Articles
Newrank recently published a report on China Social Media that shows only 3% of WeChat articles are getting more than 10,000 views. Let...
Olivia Plotnick
- Apr 1, 2020
- 5 min
6 Ways to Get More WeChat Followers
What are the biggest challenges running a WeChat Official Account? Getting more followers — is the first thing I hear people say. Why do...
Olivia Plotnick
- Apr 1, 2020
- 9 min
What marketers can learn from how brands in China responded to Coronavirus
What you can learn from how Brands in China Responded to Coronavirus What’s the right thing to do or say in a situation that has spiraled...
Miro Li
- Apr 1, 2020
- 3 min
BILIBILI's Commercialization - 2020 Will be an Important Year
Recently Xiaohongshu decided to add e-commerce live streaming, making a lot of loyal users worried that commercialization may damage the...
Miro Li
- Apr 1, 2020
- 2 min
Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z
As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009 with mainly...
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