Private traffic is a super hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...

As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...

Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...

Our founder @Miro Li was invited by @China Business Cast to record a podcast on the topic of social commerce in China. China Business...

How to build a social impact brand in China from scratch? “In the early stages with limited budget, you can build community speaking.”...

On 6th Aug, we are excited to have Yassine Regragui on our CHINA SPEED Live to discuss how can Fintech help foreign brands to reach...

On 16th July, we are honored to welcome Julian Reis, the founder of SuperOrdinary, to share with us his insights about bringing...

On 2nd July we are pleaed to talk to Lei Wen, an influencer who has 320k followers on RED (Xiaohongshu). In this episode Lei share with...

The episode of “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting has been published! Coronavirus...

On 10 June, we talked with business development director Stephie Yang from Jessica’s Secret on the topic “The Future of Travel Retail...

The 2nd episode of the “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting is here! Bilibili, as a...

Miro Li was invited by Daxue Consulting to record a series of talk about digital marketing during COVID-19 crisis. This episode will...

For further exploration on RED/XIAOHONGSHU: RED GUIDE V2.0 For online course about RED/XIAOHONGSHU: XIAOHONGSHU 101 As of Jul. 2019,...

Just one month before 2020, RED/Xiaohongshu announced they will launch a content producer plan and add e-commerce live streaming feature...

Newrank recently published a report on China Social Media that shows only 3% of WeChat articles are getting more than 10,000 views. Let...

What are the biggest challenges running a WeChat Official Account? Getting more followers — is the first thing I hear people say. Why do...

What you can learn from how Brands in China Responded to Coronavirus What’s the right thing to do or say in a situation that has spiraled...

Recently Xiaohongshu decided to add e-commerce live streaming, making a lot of loyal users worried that commercialization may damage the...

As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009 with mainly...