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Is private traffic really suitable for you?

Dec 17, 20201 min read

Is private traffic really suitable for you?

Private traffic is a super hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...

What's the secret of Perfect Diary's hit in China market?

Miro Li

Dec 10, 20201 min read

What's the secret of Perfect Diary's hit in China market?

As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...

The secret of success that emerging C-Beauty brands didn't tell you

Miro Li

Dec 3, 20201 min read

The secret of success that emerging C-Beauty brands didn't tell you

Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...

Miro Li

Sep 15, 20201 min read

Podcast with China Business Cast

Our founder @Miro Li was invited by @China Business Cast to record a podcast on the topic of social commerce in China. China Business...

CHINA SPEED Episode 06: BEYOND MARKETING: The Future of Social Impact Brands in China

Miro Li

Sep 4, 20202 min read

CHINA SPEED Episode 06: BEYOND MARKETING: The Future of Social Impact Brands in China

How to build a social impact brand in China from scratch? “In the early stages with limited budget, you can build community speaking.”...

CHINA SPEED Episode 05: How can foreign brands reach Chinese consumers through Fintech?

Miro Li

Aug 7, 20201 min read

CHINA SPEED Episode 05: How can foreign brands reach Chinese consumers through Fintech?

On 6th Aug, we are excited to have Yassine Regragui on our CHINA SPEED Live to discuss how can Fintech help foreign brands to reach...

CHINA SPEED Episode 04: Indie brands' secret of success in China

Miro Li

Jul 17, 20202 min read

CHINA SPEED Episode 04: Indie brands' secret of success in China

On 16th July, we are honored to welcome Julian Reis, the founder of SuperOrdinary, to share with us his insights about bringing...

CHINA SPEED Episode 03: Insider Tips from a Gen Z Influencer and Entrepreneur

Miro Li

Jul 3, 20201 min read

CHINA SPEED Episode 03: Insider Tips from a Gen Z Influencer and Entrepreneur

On 2nd July we are pleaed to talk to Lei Wen, an influencer who has 320k followers on RED (Xiaohongshu). In this episode Lei share with...

Daxue Talks: How has COVID-19 affected China’s e-commerce industry and China market?

Miro Li

Jun 12, 20201 min read

Daxue Talks: How has COVID-19 affected China’s e-commerce industry and China market?

The episode of “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting has been published! Coronavirus...

CHINA SPEED Episode 02: The Future of Travel Retail after COVID-19

Miro Li

Jun 11, 20202 min read

CHINA SPEED Episode 02: The Future of Travel Retail after COVID-19

On 10 June, we talked with business development director Stephie Yang from Jessica’s Secret on the topic “The Future of Travel Retail...

Daxue Talks: How COVID-19 influences brands and users’ behaviors on Bilibili?

Miro Li

May 29, 20201 min read

Daxue Talks: How COVID-19 influences brands and users’ behaviors on Bilibili?

The 2nd episode of the “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting is here! Bilibili, as a...

Daxue Talks: User behaviors and how brands react on XiaoHongShu during and after COVID-19

Miro Li

May 20, 20201 min read

Daxue Talks: User behaviors and how brands react on XiaoHongShu during and after COVID-19

Miro Li was invited by Daxue Consulting to record a series of talk about digital marketing during COVID-19 crisis. This episode will...

Miro Li

Apr 3, 20203 min read

WHAT IS RED/XIAOHONGSHU?

For further exploration on RED/XIAOHONGSHU: RED GUIDE V2.0 For online course about RED/XIAOHONGSHU: XIAOHONGSHU 101 As of Jul. 2019,...

XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION

Miro Li

Apr 3, 20203 min read

XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION

Just one month before 2020, RED/Xiaohongshu announced they will launch a content producer plan and add e-commerce live streaming feature...

Why No One is Reading Your WeChat Articles

Olivia Plotnick

Apr 1, 20204 min read

Why No One is Reading Your WeChat Articles

Newrank recently published a report on China Social Media that shows only 3% of WeChat articles are getting more than 10,000 views. Let...

Olivia Plotnick

Apr 1, 20205 min read

6 Ways to Get More WeChat Followers

What are the biggest challenges running a WeChat Official Account? Getting more followers — is the first thing I hear people say. Why do...

What marketers can learn from how brands in China responded to Coronavirus

Olivia Plotnick

Apr 1, 20209 min read

What marketers can learn from how brands in China responded to Coronavirus

What you can learn from how Brands in China Responded to Coronavirus What’s the right thing to do or say in a situation that has spiraled...

BILIBILI's Commercialization - 2020 Will be an Important Year

Miro Li

Apr 1, 20203 min read

BILIBILI's Commercialization - 2020 Will be an Important Year

Recently Xiaohongshu decided to add e-commerce live streaming, making a lot of loyal users worried that commercialization may damage the...

Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z

Miro Li

Apr 1, 20202 min read

Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z

As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009 with mainly...

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