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Is private traffic really suitable for you?
Private traffic is a super hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
Miro Li
Dec 17, 20201 min read
What's the secret of Perfect Diary's hit in China market?
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
Miro Li
Dec 10, 20201 min read
The secret of success that emerging C-Beauty brands didn't tell you
Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...
Miro Li
Dec 3, 20201 min read
Podcast with China Business Cast
Our founder @Miro Li was invited by @China Business Cast to record a podcast on the topic of social commerce in China. China Business...
Miro Li
Sep 15, 20201 min read
CHINA SPEED Episode 06: BEYOND MARKETING: The Future of Social Impact Brands in China
How to build a social impact brand in China from scratch? “In the early stages with limited budget, you can build community speaking.”...
Miro Li
Sep 4, 20202 min read
CHINA SPEED Episode 03: Insider Tips from a Gen Z Influencer and Entrepreneur
On 2nd July we are pleaed to talk to Lei Wen, an influencer who has 320k followers on RED (Xiaohongshu). In this episode Lei share with...
Miro Li
Jul 3, 20201 min read
Daxue Talks: User behaviors and how brands react on XiaoHongShu during and after COVID-19
Miro Li was invited by Daxue Consulting to record a series of talk about digital marketing during COVID-19 crisis. This episode will...
Miro Li
May 20, 20201 min read
WHAT IS RED/XIAOHONGSHU?
For further exploration on RED/XIAOHONGSHU: RED GUIDE V2.0 For online course about RED/XIAOHONGSHU: XIAOHONGSHU 101 As of Jul. 2019,...
Miro Li
Apr 3, 20203 min read
XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Just one month before 2020, RED/Xiaohongshu announced they will launch a content producer plan and add e-commerce live streaming feature...
Miro Li
Apr 3, 20203 min read
Hitting hurdles on Xiaohongshu (RED)? Why don't others?
While Xiaohongshu is becoming one of the most popular apps amid Chinese millennials, a large number of new brands thrust themselves into...
Miro Li
Apr 1, 20203 min read
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