Miro LiSep 4, 20202 minCHINA SPEED Episode 06: BEYOND MARKETING: The Future of Social Impact Brands in ChinaHow to build a social impact brand in China from scratch? “In the early stages with limited budget, you can build community speaking.”...
Miro LiAug 7, 20201 minCHINA SPEED Episode 05: How can foreign brands reach Chinese consumers through Fintech?On 6th Aug, we are excited to have Yassine Regragui on our CHINA SPEED Live to discuss how can Fintech help foreign brands to reach...
Miro LiJul 3, 20201 minCHINA SPEED Episode 03: Insider Tips from a Gen Z Influencer and EntrepreneurOn 2nd July we are pleaed to talk to Lei Wen, an influencer who has 320k followers on RED (Xiaohongshu). In this episode Lei share with...
Miro LiApr 3, 20203 minXIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATIONJust one month before 2020, RED/Xiaohongshu announced they will launch a content producer plan and add e-commerce live streaming feature...
Miro LiApr 1, 20203 minBILIBILI's Commercialization - 2020 Will be an Important YearRecently Xiaohongshu decided to add e-commerce live streaming, making a lot of loyal users worried that commercialization may damage the...