KOLs

What's the secret of Perfect Diary's hit in China market?

As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...

CHINA SPEED Episode 06: BEYOND MARKETING: The Future of Social Impact Brands in China

How to build a social impact brand in China from scratch? “In the early stages with limited budget, you can build community speaking.”...

CHINA SPEED Episode 04: Indie brands' secret of success in China

On 16th July, we are honored to welcome Julian Reis, the founder of SuperOrdinary, to share with us his insights about bringing...

CHINA SPEED Episode 03: Insider Tips from a Gen Z Influencer and Entrepreneur

On 2nd July we are pleaed to talk to Lei Wen, an influencer who has 320k followers on RED (Xiaohongshu). In this episode Lei share with...

Daxue Talks: How COVID-19 influences brands and users’ behaviors on Bilibili?

The 2nd episode of the “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting is here! Bilibili, as a...

CHINA SPEED Episode 01: Consumer Trends in China Post COVID-19

In this episode, Miro Li, founder of CHINAble Academy, interviewed Chloe Goncalves, International Business Development Manager of Tmall...

Daxue Talks: User behaviors and how brands react on XiaoHongShu during and after COVID-19

Miro Li was invited by Daxue Consulting to record a series of talk about digital marketing during COVID-19 crisis. This episode will...

WHAT IS RED/XIAOHONGSHU?

For further exploration on RED/XIAOHONGSHU: RED GUIDE V2.0 For online course about RED/XIAOHONGSHU: XIAOHONGSHU 101 As of Jul. 2019,...

XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION

Just one month before 2020, RED/Xiaohongshu announced they will launch a content producer plan and add e-commerce live streaming feature...

BILIBILI's Commercialization - 2020 Will be an Important Year

Recently Xiaohongshu decided to add e-commerce live streaming, making a lot of loyal users worried that commercialization may damage the...

Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z

As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009 with mainly...

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