What's the secret of Perfect Diary's hit in China market?
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
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Miro Li
- Sep 4, 2020
- 2 min
CHINA SPEED Episode 06: BEYOND MARKETING: The Future of Social Impact Brands in China
How to build a social impact brand in China from scratch? “In the early stages with limited budget, you can build community speaking.”...
Miro Li
- Jul 17, 2020
- 2 min
CHINA SPEED Episode 04: Indie brands' secret of success in China
On 16th July, we are honored to welcome Julian Reis, the founder of SuperOrdinary, to share with us his insights about bringing...
Miro Li
- Jul 3, 2020
- 1 min
CHINA SPEED Episode 03: Insider Tips from a Gen Z Influencer and Entrepreneur
On 2nd July we are pleaed to talk to Lei Wen, an influencer who has 320k followers on RED (Xiaohongshu). In this episode Lei share with...
Miro Li
- May 29, 2020
- 1 min
Daxue Talks: How COVID-19 influences brands and users’ behaviors on Bilibili?
The 2nd episode of the “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting is here! Bilibili, as a...
Miro Li
- May 29, 2020
- 2 min
CHINA SPEED Episode 01: Consumer Trends in China Post COVID-19
In this episode, Miro Li, founder of CHINAble Academy, interviewed Chloe Goncalves, International Business Development Manager of Tmall...
Miro Li
- May 20, 2020
- 1 min
Daxue Talks: User behaviors and how brands react on XiaoHongShu during and after COVID-19
Miro Li was invited by Daxue Consulting to record a series of talk about digital marketing during COVID-19 crisis. This episode will...
Miro Li
- Apr 3, 2020
- 3 min
WHAT IS RED/XIAOHONGSHU?
For further exploration on RED/XIAOHONGSHU: RED GUIDE V2.0 For online course about RED/XIAOHONGSHU: XIAOHONGSHU 101 As of Jul. 2019,...
Miro Li
- Apr 3, 2020
- 3 min
XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Just one month before 2020, RED/Xiaohongshu announced they will launch a content producer plan and add e-commerce live streaming feature...
Miro Li
- Apr 1, 2020
- 3 min
BILIBILI's Commercialization - 2020 Will be an Important Year
Recently Xiaohongshu decided to add e-commerce live streaming, making a lot of loyal users worried that commercialization may damage the...
Miro Li
- Apr 1, 2020
- 2 min
Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z
As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009 with mainly...
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