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What's the secret of Perfect Diary's hit in China market?
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
Miro Li
Dec 10, 20201 min read
CHINA SPEED Episode 06: BEYOND MARKETING: The Future of Social Impact Brands in China
How to build a social impact brand in China from scratch? “In the early stages with limited budget, you can build community speaking.”...
Miro Li
Sep 4, 20202 min read
CHINA SPEED Episode 04: Indie brands' secret of success in China
On 16th July, we are honored to welcome Julian Reis, the founder of SuperOrdinary, to share with us his insights about bringing...
Miro Li
Jul 17, 20202 min read
CHINA SPEED Episode 03: Insider Tips from a Gen Z Influencer and Entrepreneur
On 2nd July we are pleaed to talk to Lei Wen, an influencer who has 320k followers on RED (Xiaohongshu). In this episode Lei share with...
Miro Li
Jul 3, 20201 min read
Daxue Talks: How COVID-19 influences brands and users’ behaviors on Bilibili?
The 2nd episode of the “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting is here! Bilibili, as a...
Miro Li
May 29, 20201 min read
CHINA SPEED Episode 01: Consumer Trends in China Post COVID-19
In this episode, Miro Li, founder of CHINAble Academy, interviewed Chloe Goncalves, International Business Development Manager of Tmall...
Miro Li
May 29, 20202 min read
Daxue Talks: User behaviors and how brands react on XiaoHongShu during and after COVID-19
Miro Li was invited by Daxue Consulting to record a series of talk about digital marketing during COVID-19 crisis. This episode will...
Miro Li
May 20, 20201 min read
WHAT IS RED/XIAOHONGSHU?
For further exploration on RED/XIAOHONGSHU: RED GUIDE V2.0 For online course about RED/XIAOHONGSHU: XIAOHONGSHU 101 As of Jul. 2019,...
Miro Li
Apr 3, 20203 min read
XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Just one month before 2020, RED/Xiaohongshu announced they will launch a content producer plan and add e-commerce live streaming feature...
Miro Li
Apr 3, 20203 min read
BILIBILI's Commercialization - 2020 Will be an Important Year
Recently Xiaohongshu decided to add e-commerce live streaming, making a lot of loyal users worried that commercialization may damage the...
Miro Li
Apr 1, 20203 min read
Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z
As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009 with mainly...
Miro Li
Apr 1, 20202 min read
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