On 10 June, we talked with business development director Stephie Yang from Jessica’s Secret on the topic “The Future of Travel Retail after COVID-19”. Jessica’s Secret is an app that offers price comparison and shopping guide of duty-free shops and shopping malls to 1.8 million Chinese outbound tourists, covering over 60 global shops. In this webinar, Stephie shared with us how COVID-19 changed Chinese tourists’ behavior, how travel retail industry could digitalize, and how can Jessica’s Secret help brands and travel retailers to recover. Find out answers here by watching the webinar:
00:04:36 Introduction of Jessica’s Secret and Stephie Yang
00:08:43 Features of Jessica’s Secret
00:10:20 Users Demographic of Jessica’s Secret
00:14:51 How has COVID-19 changed Customer behaviors?
00:19:59 How is travel retail industry tackling with the changes?
00:21:53 How can Jessica’s Secret help travel retailers?
00:26:19 Build a cross border e-commerce App for King Power Thailand
00:27:50 Live streaming
00:32:04 The strengths of e-commerce in travel retail
00:33:45 Reaction of travel retail e-commerce in COVID-19
00:36:33 Cases on Jessica’s Secret (Including open screen, homepage banner campaign)
00:37:54 The cooperation models with retailers
00:39:12 Case Study: Cash back campaign with King Power
00:41:25 Jessica’s Price AI tracking system
00:45:03 Final tips for brands & retailers
00:47:39 Q&A: Is price the most important factor that will influence customers’ decision making? If I cannot compete on price, how can I attract customers?
00:50:36 Q&A: How do you generally collect data from the vendors?
00:52:25 Q&A: Do you think after COVID-19 when travel restrictions are lifted, there will be revenge shopping, especially for luxury brands?
00:55:05 Q&A: Do you have your own domestic bonded warehouse? How can we handle logistics?
00:56:36 Q&A: If shipping cross border, will the price become less competitive because of extra tax?
00:58:06 Q&A: What ‘s the biggest challenge for your business during this special period? How will you solve it?
01:00:11 Q&A: Do you think since Hainan / China domestic duty free offer many incentives for cross-border shoppers, will they expect to buy less in Europe?
01:06:08 Q&A: Do you have subsidiary in Europe?
View more about “CHINA SPEED” series
Contact us: info@chinableacademy.com
Thank you for watching! If you are interested in the video, please subscribe our channel. If you have any question about travel retail or you are interested in certain topics, please feel free to contact us through our website.
Comments