On 16th July, we are honored to welcome Julian Reis, the founder of SuperOrdinary, to share with us his insights about bringing international indie beauty brands to China. SuperOrdinary is a beauty incubator that has been working with emerging beauty brands like Farmacy, Drunk Elephant, and Supergoop etc. For more details please check out the video.
00:02:00 Introduction of SuperOrdinary
00:10:58 Why beauty industry?
00:13:14 How to choose brands?
00:17:07 How to start from 0 to 1 in China market?
00:21:10 How to grow bigger from 1 to 100?
00:25:40 How important is it to work with KOLs/KOCs, and how to select high-quality KOLs/KOCs?
00:29:26 The potential of clean beauty brands in China market
00:30:13 Does SuperOrdinary plan to expand to other markets besides China?
00:31:28 How does COVID-19 affect beauty market?
00:33:45 Thoughts about Perfect Diary
00:35:32 Threats from C-beauty?
00:37:32 Things brands can learn from C-beauty
00:40:10 Is private traffic also suitable for international brands?
00:42:26 Insights about animal testing
00:46:27 Biggest challenges to bring a new brand to China market
00:50:52 Q&A: Is men’s grooming/skincare becoming a hot topic?
00:52:45 Q&A: Which platforms are recommended for personal care brands besides Xiaohongshu or Douyin, etc.?
00:53:43 Q&A: How to allocate the marketing budget among different distribution channels when first launched in China?
00:55:44 Q&A: Views on emerging boutiques such as Little B, HARMAY in terms of branding and sales
00:58:52 Q&A: What’s the minimum budget to launch in China market?
00:59:38 Q&A: How to work with Tik Tok’s recently launched beauty-focused platform?
01:00:45 Q&A: Views on launching a multi-brand platform in China
YouTube Channel: https://www.youtube.com/channel/UCd0Qrf5cIkV3yXsZXUhfiGA
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