Miro Li was invited by Daxue Consulting to record a series of talk about digital marketing during COVID-19 crisis. This episode will cover following questions:
1. How has COVID-19 affected users’ behavior on XiaoHongShu?
2. What topics are hot on XiaoHongShu during COVID-19?
3. What kind of KOLs gained popularity during the coronavirus outbreak?
4. Interesting cases of how brands on XiaoHongShu adapted to new conditions during COVID-19
5. How have brands’ behaviors on XiaoHongShu changed during COVID-19?
6. Information about testing function “Shu Shops (薯店)” on XiaoHongShu.