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Daxue Talks: How has COVID-19 affected China’s e-commerce industry and China market?

The episode of “Digital marketing during COVID-19 crisis” talk produced by Miro Li and Daxue Consulting has been published! Coronavirus affected not only consumer behaviors, but also brands’ marketing strategies. How do retailers digitalize? Let’s check out the video~

- How have KOLs changed the way they interact with the audiences during and after outbreak?

- Tips for brands on how to plan an omnichannel strategy working in the renewed Chinese market?

- What platforms have benefited from the outbreak?

- How has the COVID-19 affected China’s online shopping businesses?

- Forecast for the changes of e-commerce industry after COVID-19

- How do retailers digitalize during COVID-19?

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