CHINA SPEED Episode 01: Consumer Trends in China Post COVID-19

Updated: Jun 1

In this episode, Miro Li, founder of CHINAble Academy, interviewed Chloe Goncalves, International Business Development Manager of Tmall Global – Alibaba Group, on the topic of “Consumer Trends in China Post COVID-19”. COVID-19 brought huge impact on Chinese consumers’ behavior and brands. How can Tmall Global help brands react and recover from COVID-19? The talk between Miro and Chloe will answer these questions with practical case studies and marketing strategy tips. Let’s find out in this webinar:



02:30 Introduction of Chloe Goncalves

06:34 What is Tmall Global (TMG) & Tmall Classic?

07:37 Consumer & Category Trends on Tmall Global

08:55 How can Tmall Global help brands react to COVID-19? **Special offer**

15:31 1000 New Brands Plan

18:25 High Growth Categories

19:18 Trending Products for Chinese Consumers

20:06 **Tmall Global merchant application channel**

21:07 What should brand learn before entering China?

23:54 8 Strategic Consumer Segments on Tmall

30:07 Case study 1: ILADO (Mother & Baby Brand from France) – Creating a new trend in China

31:45 Case study 2: FILORGA – Excellent growth in China

33:47 Case study 3: Proven (Health care brand from UK) – New shop success case

35:20 Final tips for brands & Get prepared for 11.11

46:25 Q&A: Tmall Luxury Soho Vs. Tmall Luxury Pavilion?

48:42 Q&A: What is the importance of KOLs in this entertainment landscape of Tmall?

51:02 Q&A: How should a company based in Europe handle logistics?

54:34 Q&A: Is Tmall Global a good strategy for cruelty free brands?

55:16 Q&A: Tmall Overseas Fulfillment (TOF) Vs. Tmall Direct Import (TDI) Vs. Tmall Global Flagship Store

57:48 Q&A: Can European companies send products to Free Trade Zone without Chinese certificates such CFDA certificate?


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Thank you for watching! if you are interested in the video, subscribe our channel and stay tuned! In the next episode we will talk to Jessica’s Secret about the future of travel retail industry. Jessica’s Secret is an App that connects Chinese outbound tourists with global travel retailers.

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