Updated: Jun 1, 2020
In this episode, Miro Li, founder of CHINAble Academy, interviewed Chloe Goncalves, International Business Development Manager of Tmall Global – Alibaba Group, on the topic of “Consumer Trends in China Post COVID-19”. COVID-19 brought huge impact on Chinese consumers’ behavior and brands. How can Tmall Global help brands react and recover from COVID-19? The talk between Miro and Chloe will answer these questions with practical case studies and marketing strategy tips. Let’s find out in this webinar:
02:30 Introduction of Chloe Goncalves
06:34 What is Tmall Global (TMG) & Tmall Classic?
07:37 Consumer & Category Trends on Tmall Global
08:55 How can Tmall Global help brands react to COVID-19? **Special offer**
15:31 1000 New Brands Plan
18:25 High Growth Categories
19:18 Trending Products for Chinese Consumers
20:06 **Tmall Global merchant application channel**
21:07 What should brand learn before entering China?
23:54 8 Strategic Consumer Segments on Tmall
30:07 Case study 1: ILADO (Mother & Baby Brand from France) – Creating a new trend in China
31:45 Case study 2: FILORGA – Excellent growth in China
33:47 Case study 3: Proven (Health care brand from UK) – New shop success case
35:20 Final tips for brands & Get prepared for 11.11
46:25 Q&A: Tmall Luxury Soho Vs. Tmall Luxury Pavilion?
48:42 Q&A: What is the importance of KOLs in this entertainment landscape of Tmall?
51:02 Q&A: How should a company based in Europe handle logistics?
54:34 Q&A: Is Tmall Global a good strategy for cruelty free brands?
55:16 Q&A: Tmall Overseas Fulfillment (TOF) Vs. Tmall Direct Import (TDI) Vs. Tmall Global Flagship Store
57:48 Q&A: Can European companies send products to Free Trade Zone without Chinese certificates such CFDA certificate?
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